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BlueJayCommunication

“Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen”

Winston Churchill

About us

Blue Jay Communication is a boutique, purpose-driven, global consultancy specialising in strategic communication, sustainability leadership, and impact advisory, with a focus on the Blue Economy, DEI, and ESG integration.

We help organisations transform their voice into influence and their purpose into measurable and lasting impacts.

With over 50 years of combined expertise, our team designs powerful narratives, tailored strategies, and high-level platforms for organisations ready to lead with purpose, shape global conversations, and accelerate systemic change.

From governments to corporations, NGOs to multilateral organisations, across Africa, Europe, and the Middle East, we deliver trusted counsel and impactful solutions.

“At Blue Jay, we’re not just storytellers, we’re impact shapers. We use the power of communication to connect, mobilise, and transform.” – Leila Ben Hassen

Our Ambition

To become a leading global force in transformative communication and sustainability strategy, supporting businesses to thrive by embedding purpose, inclusivity, and long-term impact and value creation at their core.

Our Purpose

To empower organisations, leaders, and changemakers with bespoke strategies and innovative communication solutions that create tangible social, environmental, and economic impact.

Our Values

Impact-First Thinking: We prioritise outcomes that benefit people, planet, and prosperity.
Collaboration: We believe in co-creation, trust, and long-term partnerships.
Equity & Inclusion: We advocate for equal opportunity and diverse representation at all levels.
Future-Minded: We design solutions today with tomorrow in mind.

What’s in a name?

The Blue Jay is a vibrant symbol of intelligence, adaptability, and connection. A master communicator and loyal ally, it reflects our team’s values: clarity, resilience, and lasting relationships. Like the blue jay, we amplify voices and build bridges across borders.

“If you talk to a man in a language he understands, that goes to his head.
If you talk to him in his language, that goes to his heart.”

Nelson Mandela

Services

Blue Jay Communication offers a wide range of specialist services, tailored to meet your specific needs.

Corporate Communication & Strategic Advisory

We shape bold, authentic narratives that align with your mission, values, and long-term goals. From brand voice development to executive communication and stakeholder engagement. Whether you’re scaling up or repositioning, we craft strategies that build trust, enhance visibility, and drive influence.

PR, Media Relations & Reputation Management

With a trusted network of global journalists, industry experts, and thought leaders across Africa, Europe, and the Middle East, we amplify your message where it matters most. From executive profiling to compelling storytelling and crisis communications, we ensure your organisation is seen, heard, and remembered. We don’t just secure coverage, we position you as a leader in your field.

Digital & Social Media Strategy

In today’s fast-moving digital world, visibility requires strategy. We design integrated digital roadmaps that cut through the noise and deliver measurable impact. From content creation and social media campaigns to analytics-driven insights and community engagement, we transform your digital presence into a powerful platform for influence and growth.

Branding & Identity

Your brand is more than a logo; it’s your story, promise, and purpose. We create memorable brand identities that resonate with stakeholders, differentiate you in crowded markets, and inspire lasting trust. Our approach blends design, storytelling, and strategic alignment to build brands that lead with confidence, clarity, and credibility.

Event Curation, Strategy & High-Level Convenings

We design and manage world-class events that bring leaders together, spark dialogue, and inspire action. From global summits and high-level policy roundtables to intimate executive gatherings, we provide end-to-end event strategy and delivery, including agenda design, speaker sourcing, expert moderation, and media amplification. Every event we craft is a platform for influence and transformation.

Consultancy

We provide expert tailored consultancy in the following fields:

Blue Economy – Our Signature Focus

Oceans generate over 50% of our oxygen, sustain billions of livelihoods, and are at the frontlines of climate resilience. We help governments, businesses, and NGOs navigate and lead in this critical sector. From sustainable finance and circular innovation to climate resilience and community livelihoods, we position organisations as drivers of a prosperous and sustainable ocean economy.

Sustainability, ESG & Impact Strategy

Sustainability is no longer optional — it’s a strategic imperative. We support organisations in embedding environmental, social, and governance (ESG) principles into their operations, aligning with global standards and turning climate ambition into measurable action. Our expertise helps partners future-proof their strategies, attract responsible investment, and deliver tangible long-term impact.

Diversity, Equity & Inclusion (DEI)

We believe diversity, equity, and inclusivity are the blueprint for future-ready organisations. Our advisory and capacity-building services focus on gender mainstreaming, inclusive leadership, and financial inclusion, particularly in underrepresented sectors such as maritime, clean energy, and fintech. We equip organisations with the tools to embed DEI in strategy and practice, unlocking innovation, resilience, and shared prosperity.

“The ultimate measure of a leader is not where they stand in moments of comfort, but where they stand at times of challenge.”

Martin Luther King Jr

Leila Ben Hassen

Founder & CEO, Blue Jay Communication

Founder & CEO, Blue Jay Communication Leila Ben Hassen founded Blue Jay Communication in 2017, inspired by the Japanese concept of Ikigai, the intersection of what you love, what you’re good at, what the world needs, and what can be financially sustainable. For her, communication is more than a craft, it’s a mission to drive impact, create opportunity, and promote equity. Leila brings over 20 years of experience in strategic communications, public relations, and business development across Africa, Europe, and the Middle East. She is also a recognised global expert on the Blue Economy, sustainability leadership, and gender equity. In 2018, she launched the Africa Blue Economy Forum (ABEF), the first pan-African platform dedicated to sustainable ocean growth. ABEF has catalysed blue economy departments in multiple African governments and encouraged private sector investment in inclusive ocean innovation. A sought-after speaker and moderator, Leila regularly contributes to global platforms, including the UN Sustainable Blue Economy Summit, the GEF–UNDP–IMO Women in Biofouling Workshop, the Union for the Mediterranean, and the Financial Afrik Forum, among others. In 2020, she was named among the Top 100 African Influential Women recognised for her Blue Economy expertise and leadership in driving gender equity. In 2018, she launched the Africa Blue Economy Forum (ABEF), the first pan-African platform dedicated to sustainable ocean growth. Since then, ABEF has catalysed Blue Economy departments in several African governments and helped steer private sector investment toward inclusive ocean innovation. Leila’s motto is: “You don’t need to be perfect to start, but you need to start to be perfect”.

“If your dreams do not scare you, they are not big enough.”

Ellen Johnson Sirleaf